Tourism Central Otago through the Tourism New Zealand International Media Programme hosted and supported a crew from Channel 10 Australia who filmed two segments on the Otago Central Rail Trail, Roxburgh Gorge and Clutha Gold cycle trails.
Average national viewers 328K per episode.
News Ltd Escape feature articles and online content - 5.5mil readers plus 676K unique online users;
www.placeswego.com and social media platforms;
2 x 10 minute segments - 1 for Rail Trail, 1 for Roxburgh Gorge, plus 2 page feature in Escape section of Saturday paper.
Supported by and featuring; Otago Central Rail Trail, Trail Journeys, Olivers, Wedderburn Cottages, Roxburgh Gorge Trail, Bike it Now, Lake Roxburgh Lodge; Clutha Gold Trail and Clutha River Cruises.
Places We Go Blog Article
Herald Sun Article
Daily Telegraph Article/Video