» Key Sectors » Tourism


Tourism is a growth industry in Central Otago.  While the proximity of Queenstown ensures good visitor flows through the region, Central Otago’s tourism industry is evolving in a complementary way to Queenstown’s.  Central Otago’s appeal increasingly centres on assets such as the Otago Central Rail Trail and opportunities for outdoor pursuits, such as fishing, orchard tours, curling, golf, mountain biking and kayaking.  Central Otago wines have undoubtedly raised the district’s profile in a positive way and there is also growing interest in Central Otago’s gold mining history and heritage.

Tourism Central Otago is the Regional Tourism Organisation (RTO) for Central Otago.  It is a unit of the Central Otago District Council and is ratepayer funded.  Tourism Central Otago is guided by the priorities identified in the strategy.  It works closely with Tourism New Zealand, local and national tourism organisations to co-ordinate and facilitates the marketing of Central Otago as a Visitor Destination.

In addition, each area has its own promotion group. These local promotion groups (Alexandra, Cromwell, Maniototo and Dunstan) are also an excellent source of information. 

Recent growth has outstripped the national average and the indications are that it will remain a strong performer in the local economy.

Business Directory
Business Groups & Organisations
There are a range of business groups and organisations in Central Otago for networking, advice and business support. Find out details of when and where they meet and how you can contact them. Read More

Economic Development Strategy
The Economic Development strategy’s key purpose is to help the Central Otago community focus on issues that impact on our economic and social well-being, and to suggest some of the actions we can take over the next few years to address them. Read More
Our Regional Identity - A World of Difference
Our Regional Identity - A World of Difference 'A World of Difference' defines what is uniquely Central Otago as a place and a community. Read More

Central Otago NZ - Through Local Eyes
Central Otago NZ - Through Local Eyes Meet some unique and passionate Central Otago locals and be introduced to their favourite places and activities. Read More

Food & Wine
Food & Wine Central Otago is a place of sheer indulgence – whether it’s fine dining, a casual al-fresco lunch or café culture. You will be spoilt for choice when enjoying local fare and award winning wines at the great selection of cafés, restaurants, cellar doors and country pubs. Read More
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