Tourism Central Otago can provide generic marketing resources, promotional material, itinerary ideas and educational information to accredited industry and media personnel.

Domestic Growth Insights Tool (DGiT)

Tourism Industry Aotearoa (TIA) have launched an exciting new online tool designed for tourism operators and Regional Tourism Organisations (RTOs). It is free, practical and simple to use. It aims to accelerate growth in New Zealand’s domestic tourism sector and encourage Kiwi travellers to visit more regions year round.

DGiT will help you identify which Kiwi travellers to target, when they want to visit, their motivation for travel, what else they want to do and their preferred type of accommodation. DGiT will also suggest the best way to market to your target audience.

Backed by robust insight, including a survey of 6000 New Zealanders’ on their leisure travel habits, DGiT will become a vital resource. Before you start using DGiT, we recommend you watch the 5-minute video to find out how to get the most out of this new tool.

You will soon discover that DGiT is very easy to use with filters to help you find the right connections to reach YOUR customers. Domestic visitors are a key market for Central Otago so set some time aside to get to know DGiT!

Ministry of Business, Innovation & Employment

MBIE collect, analyse and publish tourism data, such as international visitor expenditure, and evaluate the effectiveness of government initiatives that impact on tourism.
Through MBIE you can access research and data compiled by the Ministry of Business, Innovation and Employment, Statistics New Zealand and others.

This section includes a wide range of information on domestic and international tourism, and the economic impacts of tourism. In particular, this section incorporates the popular ‘Core Tourism Dataset’.

MBIE Tourism Research & Data
MBIE Key Tourism Statistics 

Tourism New Zealand

Tourism New Zealand (TNZ) is the organisation responsible for marketing New Zealand to the world as a visitor destination. Through its 100% Pure New Zealand campaign, TNZ takes New Zealand’s story to consumers, the travel trade and the global media, while working with the industry here in New Zealand to ensure it delivers on the promises made through the campaign. As well as marketing to consumers, TNZ offers a trade training, marketing and media programme designed to ensure that those who sell New Zealand have the knowledge and understanding to do so well. Where applicable, TCO partners with TNZ on its initiatives and marketing opportunities.  

Tourism Industry Aotearoa

Tourism Industry Aotearoa (TIA) is the largest representative body of tourism operators in New Zealand. It is a membership-based and private sector trade organisation from small operators through to large companies, who collectively make up 85% of the country’s tourism turnover.

TIA offers marketing opportunities, advice, expertise, research, industry insight and political lobbying on behalf of members. TCO is a member of the Tourism Industry Aotearoa and encourages local businesses to become members too.

2016 Media Results
See results of our 2016 media activity. Read More

2015 Media Results
See results of our 2015 media activity. Read More

2014 Media Results
See results of our 2014 media activity. Read More

Trade Ready - Product Overview
Businesses that are listed in the Trade Ready Product category of this website work with inbound tour operators, travel wholesalers and tour companies. These businesses are also coded by the trade symbol to in our main business directory. Read More

Trade Ready - Accommodation
View a range of Central Otago accommodation businesses that work with inbound tour operators, travel wholesalers and tour companies. Read More

Trade Ready - Activities & Tours
View a range of activities & tours in Central Otago that work with inbound tour operators, travel wholesalers and tour companies. Read More

Trade Ready - Cycling Operators
View a range of cycling operators who work with inbound tour operators, travel wholesalers and tour companies. Read More

Trade Ready - Wineries & Vineyards
View a range of wine tour companies and vineyards that work with inbound tour operators, travel wholesalers and tour companies. Read More

Central Otago Events
Central Otago, New Zealand is a natural arena for events, offering something for everyone, from motorcycle rallies to multisport, horses to history, and festivals for wine, food, blossoms and thyme. Whether participating or just watching, our events have that unique Central difference - it’s a world of difference, where even an event can seem like a holiday! Read More

Central Otago Must Dos
Central Otago truly is a Must Do holiday destination. Cycling our trails at your pace; indulging in a Central Otago wine in stunning settings; eating summer fruit picked straight from the tree - bursting with flavour; trying the ancient sport of curling; fishing, boating and picnicking on our lakes and rivers; playing golf on varied and un-crowded courses; and camping with the family as it used to be at our friendly holiday parks. Read More

Media Results 2015/16
Want to know what media have said about the region and/or keep up to date with recent stories and articles about Central Otago? A selection of the latest results can be found here. Read More
Our Regional Identity - A World of Difference
Our Regional Identity - A World of Difference 'A World of Difference' defines what is uniquely Central Otago as a place and a community. Read More

Central Otago NZ - Through Local Eyes
Central Otago NZ - Through Local Eyes Meet some unique and passionate Central Otago locals and be introduced to their favourite places and activities. Read More

Food & Wine
Food & Wine Central Otago is a place of sheer indulgence – whether it’s fine dining, a casual al-fresco lunch or café culture. You will be spoilt for choice when enjoying local fare and award winning wines at the great selection of cafés, restaurants, cellar doors and country pubs. Read More
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