Strategies & Reports

Central Otago Tourism Strategy 2018 to 2028

The Central Otago Tourism Strategy 2018 – 2028 recognises tourism’s importance to Central Otago’s future and focuses on developing a destination that both visitors and our communities value. The strategy acknowledges tourism in the region is still in its infancy, but offers significant future benefits for the wider region if managed correctly. View the Central Otago Tourism Strategy 2018 - 2028 (PDF 1.6MB)

Central Otago Visitor Persona Research

The Central Otago Visitor Personas have been developed for supporting the marketing of Central Otago. The personas will provide insight and alignment for the region and guidance on where to focus marketing efforts. Each persona is a composite profile of characteristics, needs, motivations and environment, built from interviews with people in each target visitor segment.

Central Otago Visitor Personas (PDF 1.6MB)

Tourism 2025

Tourism 2025 is a framework to unite New Zealand’s large and diverse tourism industry and ignite strong, aspirational economic growth.

Our Regional Identity - A World of Difference
Our Regional Identity - A World of Difference 'A World of Difference' defines what is uniquely Central Otago as a place and a community. Read More

Central Otago NZ - Through Local Eyes
Central Otago NZ - Through Local Eyes Meet some unique and passionate Central Otago locals and be introduced to their favourite places and activities. Read More

Food & Wine
Food & Wine Central Otago is a place of sheer indulgence – whether it’s fine dining, a casual al-fresco lunch or café culture. You will be spoilt for choice when enjoying local fare and award winning wines at the great selection of cafés, restaurants, cellar doors and country pubs. Read More
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