Central Otago Tourism Strategy 2018 to 2028
The Central Otago
Tourism Strategy 2018 – 2028 recognises tourism’s importance to Central Otago’s future and focuses on developing a destination that both visitors and our communities value. The strategy acknowledges
tourism in the region is still in its infancy, but offers significant
future benefits for the wider region if managed correctly.
View the Central Otago Tourism Strategy 2018 - 2028 (PDF 1.6MB)
Central Otago Visitor Persona Research
The Central Otago Visitor Personas have been developed for supporting the marketing of Central Otago. The personas will provide insight and alignment for the
region and guidance on where to focus marketing efforts. Each persona is a composite profile of characteristics, needs, motivations and environment, built
from interviews with people in each target visitor segment.
Central Otago Visitor Personas (PDF 1.6MB)
Tourism 2025 is a framework to unite New Zealand’s large
and diverse tourism industry and ignite
strong, aspirational economic growth.