Attending TRENZ is a fantastic opportunity to ensure Central Otago product is included on international travellers’ itineraries.
At TRENZ travel buyers are actively looking for new product and updated product information to contract with a lead period of up to two years – i.e. TRENZ 2019 buyers are seeking product updates and rates through to 2021. On average, every TRENZ Buyer sends 4000 visitors to New Zealand annually equating to approximately 1.5 million visitors.
Gabrielle McCarthy, the Product Manager for Abercrombie & Kent – a world leader in luxury travel, shares with us why she attends TRENZ from a buyer perspective.
Q - How many times have you been to TRENZ?
A - Six
Q - Why do you attend TRENZ as a buyer?
A - To reconnect with current partners, to discover new product, to meet new associates and to discuss business opportunities with both current and new partners.
Q - What do you think makes Central Otago special as a visitor destination?
A - The scenery, the variety of product offerings, the wine, the ease of getting around, the laid-back and welcoming nature of the locals.
Q - Who is the typical A&K traveller that would visit CO?
A - Self-drive clients, primarily couples from the US and UK, interested in wine and outdoor activities, probably spending 2 weeks in NZ. First-time travellers to NZ as well as repeat customers.
Q - As a buyer, how good is TRENZ at connecting you with tourism product?
A - TRENZ is the number one platform for connecting buyers to sellers, ITO’s to tourism products. It is a small and intimate trade show that is very highly regarded within the industry. TRENZ boasts a wonderfully welcoming atmosphere, where both business partnerships and friendships are formed and strengthened, in formal and less-formal gatherings.
Also check out the TRENZ 2018 highlights video featuring our own Lorraine from Wedderburn Cottages talking about the learnings for their business.
For anyone contemplating taking their business to the next level and who actively wants to work with the international market, there are a number of upcoming opportunities to learn more about how and why you would do this.
The first is to come along to the next Tourism Operator workshop in Cromwell, where we are excited to have CEO of the Tourism Export Council, Judy Chen, sharing her extensive knowledge on working in the International market.
Andrea will also give an overview of our attendance at TRENZ 2019 and how you can be there for 2020 in Christchurch.
So mark the date and be sure to register early to secure your place:
Wednesday 12 June - 10am to 12.30pm - The Gate Conference Room, Cromwell
If you are unable to attend this workshop, don’t hesitate to be in touch with Andrea if you would like to learn more about the benefits of working in the international trade space.