Tourism Central Otago with support from Economic Development has launched its' 'Reconnect with Central' campaign. The campaign is intended to stimulate interest in the hardest hit sectors of our economy; retail, hospitality and tourism. The campaign will initially focus on locals and creating pride in the region, then move on to a drive market and eventually when the timing is right a broader domestic market. The campaign is intentionally versatile and scalable to enable it to fit into any partner programs they may come from central government agencies such as Tourism New Zealand.
Download Campaign Overview